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Artist Management, Concerts, Label – Career-Link takes you further with expertise and
AI-powered tools.
I’m Krystian Nowakowski, founder of NO-TE.com. Career-Link is my new mentorship program for classical musicians – focused on networking, PR, marketing, and a clear positioning in today’s music market.
First workshop with AI tools & hacks for self-marketing
Expert in Classical Music
For over 15 years, I have supported artists and institutions in the field of classical music in developing and positioning their artistic profiles. As the founder of the PR and marketing agency NO-TE, with colleagues in Vienna and Berlin, I have realized more than 300 video productions, over 100 CD recordings, and more than 200 PR campaigns across Europe – for musicians, conductors, orchestras, labels, festivals, artist agencies, and universities. Prior to that, I worked as an artist manager and concert promoter (including in Berlin, Vienna, and Hamburg).
I studied economics and business administration in Bochum and Vienna (B.A./M.A.), and my master’s thesis focused on the interface between cultural sponsorship and artistic institutions. This economic understanding flows into my work just as much as my passion for strategic thinking, artistic quality, and personalized support.
The mentorship program
"Eco-System of an Artist Career"
Career Coaching and Mentorship Program
Individual Strategies for Long-Term Success in the Music Business
With my mentoring program "Eco-System of an Artist Career", I support artists individually in career planning, strategic direction, branding, and network development. The focus is on authentic positioning, sustainable visibility, and the ability to respond strategically to changes in the cultural sector – whether at the beginning of a career, during a phase of reorientation, or in the long-term development of an artistic profile.
You can book the full program or choose individual topics as part of one-on-one coaching.
If you are interested in personal mentoring or coaching, I look forward to hearing from you.
Mentorship
This mentorship program offers comprehensive guidance for classical musicians to navigate the complexities of today’s music industry with confidence. At its core is a deep understanding of your role within the musical ecosystem, the development of strategic relationships, and the creation of a unique artistic brand. Through tailored support, the program provides practical tools and concrete strategies for sustainable career success.
01
Your Place in the Ecosystem Theory
We analyze where you currently stand within the music industry and which career paths and resources are available to you.
Outcome:
A holistic approach that sees the music business as an interconnected and mutually influential system.
02
Mapping the Musical Ecosystem for Your Career Path Theory & Practice
Career Paths: We explore various career options aligned with your artistic vision and mission – tailored to different sectors of the industry.
Stakeholders & Relationships: We examine existing and potential relationships with key players like managers, orchestras, or labels and develop targeted networking strategies.
Outcome:
A personalized ecosystem model that places you and your artistic identity at the center.
03
Identifying Leverage Points Practice
Maximize Your Impact: We identify areas where you can achieve a big effect with minimal resources – for instance, competitions, seeking management, or collaborations.
Strategic Alliances: Learn how to build partnerships with individuals and organizations that share your artistic goals.
Outcome:
You develop a proactive "mover-and-shaker" mindset.
04
Understanding Change in the Music Industry Practice with Examples
Spot & Use Trends: We examine different artist profiles and current developments – including the role of digital platforms and new promotion strategies – to help you adapt successfully.
Outcome:
You gain valuable insights into career trajectories and understand what drives long-term success.
05
Branding &
Strategic Identity Theory & Practice
Artistic Brand: Together we define your artistic profile and develop a brand that reflects your personality and speaks to your audience.
Media Use: Learn how to effectively use video, photography, and social media.
Brand Consistency: We practice clear and consistent communication across all channels – from social media to press work.
Outcome:
You understand the power of a consistent external image and effective self-marketing.
Design & Execution: NO-TE e.U.
06
Sustainability & Long-Term Growth Theory & Practice
Long-Term Strategies: We develop ways to build a stable career – with a focus on management, networking, and continuous development.
Relationship Management: We analyze how your relationships evolve over time and how to handle transitions in your professional life with confidence.
Ergebnis:
You build a systematic understanding of sustainable career development.
07
Music Productions &
Label Strategies
Recording & Release: We explore different release strategies for your repertoire and discuss label expectations and contract models.
Outcome:
You gain a realistic understanding of the opportunities and demands of label collaborations.
08
Artistic Identity Through Repertoire Practice with Guest Lecturer
Programming & Repertoire Design: We work on developing an artistically compelling program that strengthens your brand. This includes thematic programming and commissioned works.
Outcome:
You build a strong understanding of curatorial thinking.
09
Navigating the Music
Business Network Practice
Working with Managements: Learn what’s important when looking for a manager and how to build trust-based relationships.
Orchestras & Concert Organizers: Strategies for auditions, residencies, and project-based collaborations.
Outcome:
You understand the mindset and requirements of key decision-makers in the music world.
10
Kick-Start Your Career
Relationship Building: I guide you in strategic networking with relevant industry players and share contacts and insights from my own experience.
References
I combine my experience as a PR strategist, producer, and consultant with my role as a coach and lecturer at international music universities and competitions, including:
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Concours de Genève
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Festival & Competition “Schubert und die Moderne” (2025)
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Mozarteum University Salzburg (starting Fall 2025)
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Music Academy Liechtenstein
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Music and Arts Private University Vienna (Fidelio Competition jury member 2016–2019)
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University of Music and Performing Arts Vienna (IKM)
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University of Music and Performing Arts Graz
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Klassik Akademie Deutschland
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For artist and orchestra references, visit:
https://value.no-te.com/about/
©️Toni Suter
"The work of NO-TE never ceases to impress me.Krystian Nowakowski has bold plans and visions that always inspire and encourage me as an artist. We’ve already achieved a great deal together – and I’m truly grateful for that."
Alois Mühlbacher
Countertenor & Festival Director
"My collaboration with Krystian Nowakowski began with the release of my first CD Hollywood Songbook. Despite the enormous time pressure and the fact that he joined the project at very short notice, the response and reviews were outstanding. Krystian is always available for questions and offers valuable advice for interviews. I’m truly happy about this collaboration – and excited to see what the future holds."
Valerie Eickhoff
Mezzo-soprano
Newcomer of the Year 2024 – OPUS Klassik
©️Jeremy Knowles
©️LyodohKaneko
"Working with Krystian has been a great success for me. Not only is his knowledge of the music world incredibly broad, but he also uses it effectively to help make my goals and dreams a reality. His realistic advice and concrete suggestions are always both interesting and valuable. And as an added bonus – he brings positivity and kindness to every collaboration!“
Eva Zavaro
Paris
"Each session was concrete, direct, and tailored to our needs. These were not generic tips, but a real and in-depth exchange, built around who we are today and where we want to go. We felt heard and understood, and we came away with greater clarity and a stronger sense of direction.“
Eleonora & Beatrice Dallagnese
Our artists and partners
